Bukalapk is going to launch BukuMitra on the basis of Mitra Bukalapak

Last Friday, Bukalapk announced that it would launch BukuMitra on the basis of Mitra Bukalapak, providing a series of Saas services including bookkeeping, cloud storage, media promotion, etc. for its own cooperative stores and SME groups.Small and micro enterprises have always been a group that Bukalapak focuses on. Mitra Bukalapak, which was launched in 2017, not only provides online services such as phone bill recharge for its offline small shops, but also helps them connect with local distributors to improve supply chain efficiency.Mitra Bukalapak's registered merchants reached 6.9 million by the end of 2020, and contributed nearly one-third of the TPV in non-first-tier cities. According to Bukalapak's own data, Mitra Bukalapak's registered merchants have risen to 8.7 million this year.Facing such a growing market, it is also a general trend to integrate existing services into an independent application to further promote the digital transformation of its merchants and small stores.As the first unicorn listed in Indonesia, Mitra Bukalapaks' share price has fallen by nearly 30% after listing more than three months, which is lower than the original issue price of IDR 850.