Over 130 million downloads of ultra-casual mobile games worldwide

According to statistics from App Annie, in the third quarter of 2021, the total number of downloads of ultra-casual mobile games worldwide reached 3.5 billion times, making it the most popular mobile game category. App Annie said that because ultra-casual games often require only one player, in addition to their simple mechanics and short rounds, the popularity of this category is still rising globally.Many manufacturers have found that a simple and easy-to-understand ultra-casual game design can attract a large number of players and create an extremely attractive gaming experience. The development process of ultra-casual mobile games is completely different from traditional hard-core games. The design and development cycle of such games is very short. It is more inclined to create a low CPI (cost per installation) and Games with high LTV (total lifetime value).Because of the completely different characteristics of ultra-casual games from other categories, many mobile game manufacturers have also opened up a new market space with ultra-casual products and greatly expanded the range of user groups.In addition, App Annie's data also shows that action, puzzle solving and simulation games are also the most popular mobile game categories in the global market. The main market for ultra-casual games is Europe, where ultra-casual manufacturers headquartered in Europe, the Middle East and Africa accounted for 10% of the total downloads of this category in the third quarter.Lexi Sydow, Director of App Annie, said: "Ultra-casual games are simple and easy to play, which makes them occupy the forefront of the global mobile game download list. Europe, the Middle East and Africa have Supersonic, Rollic, Voodoo, Follow Circles and Azur Interactive Games, etc. The top manufacturers, these manufacturers’ ultra-casual mobile games also account for the largest proportion of downloads."