Facebook is launching the Shops in Groups feature, allowing group managers to build online stores
Facebook is launching a new shopping feature Shops in Groups, which enables administrators of Facebook groups to set up an online store on their relevant Facebook page. The revenue generated by the store can be determined by the administrator. In the case of OctoNation, the page to test this feature, profits were donated to OctoNation's non-profit organization to educate people about octopus.This can be tricky in groups that don’t have a clear charity purpose, but it’s not new in Facebook groups. Nevertheless, Yulie Kwon Kim, vice president of product management at Meta, pointed out that many group administrators are volunteers, and these shops can provide a source of income for their work.She said: "The money belongs to the group administrators, and they can decide how to use the money. This is a good way for people to maintain and maintain the group." Earlier, Facebook announced its plans for group monetization features at the Facebook Community Summit held earlier this month, including stores, fundraising and subscriptions.
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